Marketing Asset System for Ongoing Corporate Communications
Case
Background
Marketing Asset Systems
Sales Collateral Design
Publishing Systems
Proposals & Presentations
Newsletters & Reports
Magazine & Editorial Design
KAPSARC is a Saudi research and advisory institution working across energy economics, climate and public policy. Our engagement began with AI-supported cover concepts for Futures magazine; although the magazine’s production partner ultimately chose not to use AI-generated imagery, KAPSARC valued the work and collaboration enough to bring Banedsgn Studio into its wider communications. What started as a single concept assignment developed into an ongoing partnership spanning social media, publications, presentations, events and video.
Challenge
KAPSARC was producing a growing volume of research, event and corporate communications, but the visual execution varied considerably between assets. Inconsistent layouts, colors, imagery and information hierarchy made the communication feel fragmented, while technical research and bilingual content required a clearer way to organize complex information. They needed a partner who could understand the brand, interpret rough content and maintain consistency without requiring detailed creative direction for every assignment.
Approach
Rather than impose a rigid set of templates, we established a flexible visual logic that could adapt to different subjects, audiences and formats while remaining recognizably KAPSARC. We worked collaboratively with the Media & Communications team, combining their institutional knowledge with our design and information-structuring expertise. As the relationship developed, this shared understanding reduced the amount of briefing required and allowed increasingly rough content to move directly into concept development and design.
Solution
The system expanded from social infographics and Futures magazine into reports, presentations, publications, video, event campaigns, LCD displays and conference-scale graphics. Repeatable layouts, consistent illustration and image treatments, and AI-supported workflows helped us maintain quality and speed across very different communication needs. The same working system was later adapted to KAPSARC’s new brand identity, allowing production to continue without rebuilding the process from scratch.
Impact
What began as a single Futures assignment grew into an ongoing 2+ year partnership, with Banedsgn Studio still producing around five infographics per month alongside other communications. A typical infographic moves from rough content to finished design in about one working day, with less briefing required as our understanding of the brand developed. Selected LinkedIn posts exceeded 200 reactions and 20 reposts, with one reaching 313 reactions and 39 reposts.
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