Turning Event Content Into an Interactive Experience
Case
Background
Magazine & Editorial Design
Newsletters & Reports
Proposals & Presentations
Digital Procurement World (DPW) hosts one of the world’s largest technology-focused procurement events, bringing together thousands of executives, technology companies, startups, and industry leaders. Following DPW Amsterdam, Banedsgn Studio was commissioned to create a 48-page interactive magazine that would capture the event’s ideas, personalities, and energy for an audience beyond the conference itself.
Challenge
The publication developed over a two-month production period while the content was still taking shape: sections changed, articles moved, interviews arrived at different stages, and the page order continued to evolve. DPW also wanted something far removed from a conventional procurement report—a publication that reflected the character of the event and gave prominent interviews and new industry thinking enough editorial presence to feel current and worth exploring.
Approach
Rather than force the editorial content into a fixed template, Banedsgn Studio treated each major article and interview as an individual design assignment, allowing its subject matter to determine the visual treatment. Standardization was used only where scale justified it: 120 company profiles followed a repeatable structure, freeing production time for the bespoke editorial pages and interactive experience.
Solution
Banedsgn Studio created the entire 48-page publication as a digital-first editorial experience, combining individually art-directed sections with hyperlinks, embedded video, interactive buttons, custom GIF animations, and photo galleries within Flipsnack. The 120 company profiles were produced through InDesign Data Merge, turning a highly repetitive layout task into an efficient production process while DPW’s in-house designer maintained the underlying company information.
Impact
More than 5,000 readers engaged with the finished magazine, extending access to DPW Amsterdam’s interviews, event insights, speakers, and company ecosystem beyond the physical conference. DPW also continued using the publication as a lead magnet for its next event, giving a one-time post-event piece an ongoing role in audience development while demonstrating how far an interactive magazine format could be pushed beyond a conventional digital publication.
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