Editorial System for a Nationally Distributed Magazine
Case
Background
Newsletters & Reports
Magazine & Editorial Design
Publishing Systems
Emerging Brand Africa created Emerge Edition as a platform for African and multicultural stories in Australia, with national distribution through Are Media/Magshop. Banedsgn Studio was commissioned to design the 56-page Global Women in STEM edition, featuring women working across science, technology, climate, health, food security, mining, and other sectors around the world.
Challenge
Earlier issues had been produced in Canva and lacked the editorial structure and production quality needed for the publication’s growing ambitions. The new edition needed to feel credible alongside established consumer publications while bringing together a wide range of contributors, subjects, photography, and feature lengths without losing consistency or editorial rhythm.
Approach
Banedsgn Studio treated the project as a publication system rather than a collection of individual page layouts. The aim was to establish a clear editorial language—strong enough to give Emerge its own identity, but flexible enough to let stories from different sectors and cultures retain their individual character.
Solution
Banedsgn Studio defined the art direction and redesigned the publication’s visual language, establishing the grid, typography, hierarchy, and layout principles across all 56 pages. Working directly with the editor, we designed each feature, selected and retouched imagery, managed variation between stories, and prepared final files for both print and digital publication.
Impact
The redesigned Emerge Edition moved the publication beyond its earlier Canva-based format into a professionally structured magazine available through Magshop, giving its African and multicultural stories a national commercial publishing platform. The relationship subsequently expanded beyond Emerge: Emerging Brand Africa commissioned Banedsgn Studio to design two editions of TradeEnvoy and the BRMC 2022 Annual Report, extending the collaboration into additional publications.
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